Craft + Design Institute
Craft + Design
Institute
Cape Town, South Africa
While working at Deep Agency we were approached by the Cape Craft and Design Institute (CCDI) to redesign their logo and refresh their Brand Identity. This was coupled with the launch of a new strategy of offering three distinct areas of support. Namely: Business Support, Market Support, Product Support.
The Cape Craft and Design Institute has since changed its name to the ‘Craft and Design Institute’.
From the refreshed logo mark a surprising discovery was made. In search of a pattern system or supporting mark, from the negative of the logo a iconic form was discovered, and this become a primary visual tool along with colour across CCDI’s communications.
A CLARIFIED STRATEGY
Business Support, Market Support and Product Support. defining a three pronged support structure for growing small creative business in the Western Cape and more broadly in South Africa.
COLOURFUL EXPRESSIONS
