Made in the Cape

Sama Sama was launched in early 2018, bringing out clothing with a focus on an understanding of movement, unrestricted feelings and with compassion for the body. Their clothing is designed to be comfortable while maintaining style, whilst using fabrics which are 100% natural. The logo design depicts the idea of togetherness, inclusivity, joy and freedom of movement which are the brand’s founding principles and practise.

The label was inspired by the meaning of the phrase Sama Sama meaning ‘you’re welcome’ in Balinese. This forms the conceptual basis for a well-spring of graphic exploration, and through a variety of iterations we landed on this final result: a front and back label for a pair of unisex dungarees available in hemp, cotton or canvas.